Visionaire 66 RITUAL, Barbara Kruger


This morning when we woke up to the new cover of New York Magazine by the amazing Barbara Kruger, we were not only hoping that the headline (LOSER) will ring true come November 8, we were also thrilled to give you all a preview of our next issue!

On November 15, Visionaire releases its 66th issue, RITUAL, with two sets of sculptures in the form of sculptural scented candles created by six world-renowned artists. The issue will be in limited numbers as only 200 copies will be made of each.

Set 1 features Maurizio Cattelan, Barbara Kruger, and Bruce Weber.

Barbara Kruger transformed one of her iconic 2D works into a sculpture that smells like marijuana, a scent developed by IFF perfumer Laurent Le Guernec, known for his purist use of Naturals. The phrase “Buy Me I’ll Change your Life” dramatically juts out of the facade. We think this high-gloss black and white candle might actually change your life.

The candles were produced in NYC by Joya, founded by Frederick Bouchardy in 2006. For RITUAL, Joya blended wax to retain custom fragrances. Joya perfected molding techniques to yield complete surface detail preservation. Joya ulilized U.V. stabilizer solutions to retain colors, and developed a seamless, glue-less solution for adhering waxes to one another. Joya uses locally-sourced raw materials, sustainable packaging, and ethical production practices.

Stay tuned to see the next two candles revealed soon!

Visionaire 66 RITUAL, Barbara Kruger
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