Visionaire Visionaire Issues 1888645555 5 stars, based on 1 staff review Offer DetailDesc $175.00
  • TASTE
  • TASTE
  • TASTE
  • TASTE
  • TASTE
  • TASTE
TASTE TASTE

47 TASTE

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LIMITED EDITION

0 Numbered copies

PRICE

$175.00

OBJECT

Vinyl case with printed book and dissolvable gel taste strips.

WEIGHT

3.50 lb

SIZE(LxWxH)

6.50 in x 1.75 in x 12.00 in

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After tackling scent with issue 42, Visionaire again teamed up with IFF to push the boundaries of TASTE, which proved to be no easy task. As Cecilia Dean explains, “It was one of the most difficult issues editorially, because many visual artists had a difficult time thinking in terms of taste.” Still, others delighted in testing the limits of IFF’s crack team of flavorists. Jenny Holzer, for example, hoped to stump them by suggesting metal and jet fuel as the flavor of adrenaline, though ultimately IFF prevailed and a flavor was born, matched with one of Holzer’s signature text pieces. Dispensed in convenient, self-dissolving flavor strips (so one couldn’t spit it out!), the resulting series of tastes ran the gamut, including everything from mother’s milk (Yoko Ono) and mint lemonade (Karen Kilimnik) to glue sticks (Thomas Demand) and a rare gourmet pine nut (by famed chef Ferran Adrià). Bruce Weber’s photograph of a young boy (paired with the flavor of cherry licorice) reminded readers of the associative power of taste, which IFF president Nicolas Mirzayantz knew about all along. “We knew we were connecting with people in a deep-seated way,” he says. “There is something so primitive and primal about taste, which is why we saw such a strong, emotional response from people.”

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